Guthrie presenters to discuss ‘Marketing Accessibility’

The Guthrie Theater in Minneapolis has achieved considerable success in attracting people with disabilities to its performances. In an upcoming workshop, its staff will share tips with arts and cultural administrators on new ways to create and market accessibility efforts.

Sponsored by the Minnesota Access Alliance (MNAA), “Marketing Accessibility” will be presented Monday, April 8 from 3:00 to 4:45 PM at the Rondo Library, 461 Dale St. N. in St. Paul.

a table covered with a variety of marketing materials

Marketing Accessibility workshop

This free session will take a closer look at how the Guthrie Theater has worked with disability communities to produce access-friendly marketing materials and what they’ve learned along the way. Presenters are: Johanna Buch, writer and publications editor; Hunter Gullickson, accessibility manager; Celia Mattison, marketing assistant. Participants are encouraged to bring their own marketing materials to share with the group in a one-minute pecha kucha style presentation.

Advance registration is requested by April 5:
MNAA:, email:, or call: 651-539-2689.

MNAA training events are targeted at people in arts/cultural organizations who want to make their programs/facilities more accessible to people with disabilities.

Accommodations: Open Captioning and ASL interpreting will be provided. If you need other accommodations, contact Maren Levad, 651-259-3480, Beverages and snacks will be provided.

Transportation/Parking: The Green Line and buses 16 and 65 stop near the Rondo Library at Dale St. and University Ave. Parking is available in a garage off eastbound University Ave. or on Aurora Avenue (not in private lots).

Funding is from the Minnesota State Arts Board & Minnesota Historical Society.

Comments (0) • Posted in Announcements, News, Workshops for Arts Organizations by Jon Skaalen on March 25, 2019.

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